POSTED BY nasmedia / 04 May 2018 / Insights
Tags: #Mobilegame, #Mobilegamemarketing, #Marketingtrend, #Koreamobilegamemarketing, #Mobilegamemarketingtrend, #Marketinglandscape
In 2017, We experienced big change of mobile marketing trend in Korea.
So we analysis the result of 2017 Korea mobile game marketing trends and outlook mega trend for 2018
I. 2017 Mobile Games Market Evaluation
1 - Market Scale
2 - Annual Download Volume & Revenue
3 - User Analysis per Gender / Age
4 - Key Issues
II. 2018 Mobile Games Market Outlook
III. 2017 Mobile Games Marketing Evaluation
1 - Changes in Advertising Budget
2 - Media Trend
3 - Growth of Pre-registration
4 - Growth of Digital Video AD Industry
IV. Key Media Trend and Issues
1. Personal information
2. Purpose of Collection and Usage of personal information
The collection and the usage of personal information is for the purpose of identifying the enquirer in order to respond to his/her enquiry.
3. The term of using personal information
Nasmedia in principle collects personal information and deletes promptly after the usage purpose is achieved. However, if the company requires a need of maintenance, personal information is kept during the given period from the relevant law.