POSTED BY nasmedia / 17 Apr 2015 / Press Release
Tags: #Chinajoy #B2B #nasmedia
Korea’s media agency Nasmedia announced to participate as an exhibitor in China’s biggest game exhibition ‘Chinajoy 2015 B2B’.
As the biggest media agency in Korea with a numerous successful campaigns for various global game companies under its belt, Nasmedia has a plan to establish a solid foothold in a field of mobile games marketing through business meetings with global game developers and Platforms at the booth W3-C627 in the B2B area.
As an expert of a whole range of media such as mobile, web, outdoor, internet TV and so on, Nasmedia plans to share its professional insights about the Korean media during the event. Also, based on Nasmedia’s many successful IMC campaigns experience including Supecell’s
Byung-jo Kim, director of the mobile department in Nasmedia emphasized that “with the fierce marketing competition that we face nowadays in Korea, the developers must take a holistic consideration of the whole life cycle of the game’s campaign - from planning, pre-registration, rank boost, full-blown IMC campaign to retention. Also a marketing strategy that not only acquires users but also converts and retains loyal users is critical”. He also added, “Through our participation in Chinajoy 2015, Nasmedia hopes to offer helpful tips and insights to many developers and publishers from our years of experience dealing with the Korean media, and help them successfully launch their games in Korea”.
Nasmedia is the biggest digital media marketing agency in South Korea, specialized in marketing mobile games on a variety of multiple channels such as mobile, web, outdoor, internet TV, promotion, viral, etc. They’ve worked with numerous global clients such as Supercell, King, GaeaMobile to launch their games in Korea with astounding success. They have their own proprietary platforms including Ad Exchange, SSP, DSP, App marketing solution, etc. Also, they release various reports on a regular basis, and the most recent report