POSTED BY nasmedia / 08 Jun 2015 / Press Release
Tags: #mobilegame #Korea #mobilegametrend
SEOUL, South Korea--(BUSINESS WIRE)--Nasmedia (KOSDAQ:089600), the biggest digital media marketing agency in South Korea, has announced the 4 key trends of Korean mobile games market in its recent report ‘Analysis of Korean Mobile Games Market.’
Korea, Google Play’s top 3rd grossing country, is one of the most attractive mobile games markets.
“As Korean mobile game market has entered its mature stage, the competition has become tougher making the situation much harder for new titles to crack the market,” said Byung-jo Kim, mobile department director of Nasmedia. “Under such circumstances, the developers must take a holistic consideration of the whole life cycle of the game - from planning, pre-registration, rank boost, IMC marketing to retention. Also a marketing strategy that not only acquires users but also converts and retains loyal users is now critical.”
The report addresses current trends in Korean mobile games market. Key findings include:
Diversification of Game platforms beyond KaKaoGame
Focus on TV commercial with a distinguished creative
Success of IP utilization
The complete 2015 ‘Analysis of Korean Mobile Games Market’ report can be found at:
About the report
Nasmedia Report 'Analysis of Korean Mobile Games Market' covers crucial points and insights on how to successfully launch games in Korea. It describes the overall status of Korean mobile games market by analyzing the market scale, characteristics of Korean mobile gamers and various interesting marketing case studies. Furthermore, it discusses the hottest marketing trends and other useful tips for launching game in Korean market.