INSIGHT

THE BLOG

  • US Digital Advertising Market in 2015

    POSTED BY nasmedia / 03 May 2016 / Insights

    Tags: #US #digital #advertising #admarket #mobile #socialmedia

    According to ‪#‎IAB‬ and ‪#‎PwC‬, US digital advertising market in 2015 have increased 20% from 2014, through continuous growth of mobile and social media ads.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 3. Re-targeting Ads & Native Ads

    POSTED BY nasmedia / 27 Apr 2016 / Insights

    Tags: #Re-targeting #Nativead #NPR #Report

    This is the 3rd part of Nasmedia's report <2016>. A subject of the report is Re-targeting Ads & Native Ads in Korea.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 2. Video Ad

    POSTED BY nasmedia / 19 Apr 2016 / Insights

    Tags: #videoad #advertising #NPR #report #video

    This is the second part of Nasmedia's report <2016>. A subject of the report is video ad in Korea.
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  • Global SNS Chart

    POSTED BY nasmedia / 05 Apr 2016 / Insights

    Tags: #SNS #socialnetworks #facebook #instagram #wechat #QQ

    Social Media and Instant Messaging Apps have matured into platforms that connect various brands/services with the general public. Therefore their strategic utility has become hugely significant, inevitably intensifying the competition among themselves on
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  • Pre-registration: Mobile Game Marketing Trend to boost up UA even before Launch

    POSTED BY nasmedia / 15 Mar 2016 / Insights

    Tags: #pre-registration #Korea #mobilegame #gamemarketing

    Following the trend in Japan, pre-registration has caught on rapidly as an essential tool for mobile games marketing in Korea from 2014. It has grown so much that there are currently more than 20 unique pre-registration service providers. There are 3 reas
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  • 2015 Media Usage by Age Group

    POSTED BY nasmedia / 16 Feb 2016 / Insights

    Tags: #media #usage #Korea #mobile

    The subject is '2015 Media Usage by Age Group in Korea' based on the recent data from Korea Press Foundation. Compared to 2014, mobile internet usage has increased significantly, while old media usage is on the decrease.
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  • Prospect of US digital advertising market for 2016

    POSTED BY nasmedia / 02 Feb 2016 / Insights

    Tags: #US #digital #advertising #admarket #mobile #eMarketer

    It is summarized and reworked based on data from eMarketer. ‪
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  • Korean Digital Media Forecast 2016 - 2015 Online/Mobile Issue

    POSTED BY nasmedia / 29 Dec 2015 / Insights

    Tags: #2015 #digital #media #Korea #Online #Mobile #nasmedia

    This report <2015>, which is a part of 'Korean Digital Media Forecast 2016', summarized all the digital media issues of 2015 in Korea.
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  • Korean Digital Media Forecast 2016 - Prospect of digital media in 2016

    POSTED BY nasmedia / 29 Dec 2015 / Insights

    Tags: #digital #media #forecast #nasmedia

    The report , which is a part of 'Korean Digital Media Forecast 2016', estimates digital media market and business trends in 2016.
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  • How could they break the wall to the top that is dominated by RPG?

    POSTED BY nasmedia / 02 Nov 2015 / Insights

    Tags: #nonRPG #RPG #report #mobilegame #gametrend #Korea

    The recent report of Nasmedia, “How could they break the wall to the top that is dominated by RPG?,” found three factors behind the non-RPG success on the mobile games market.
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