INSIGHT

THE BLOG

  • 2016 NPR(Netizen Profile Report) Summary Report - Part 1. Mobile Game User Behavior

    POSTED BY nasmedia / 26 Jul 2016 / Insights

    Tags: #NPR #report #mobilegame #gameuser #nasmedia

    Our report <2016> investigates the general public's internet media usage, reaction to online ads, etc. based on the data collected via internet user survey. The summary report covers a part of mobile game user behavior.
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  • US Mobile Messenger Usage Trend

    POSTED BY nasmedia / 20 Jul 2016 / Insights

    Tags: #globaltrend #nasmedia #mobilemessenger #snapchat #facebook

    Facebook Messenger is predicted to reign supreme until 2020. Here is the infographic of US messenger usage trend.
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  • 2016 Digital Marketing Trend from the Global Marketer's view

    POSTED BY nasmedia / 24 May 2016 / Insights

    Tags: #digitalmarketing #marketer #marketing #trend

    This material is a summarized and reworked material based on ‘Quarterly Digital Intelligence Briefing: 2016 Digital Trends’ by Econsultancy.
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  • Usage of Instagram in Korea

    POSTED BY nasmedia / 10 May 2016 / Insights

    Tags: #Instagram #Korea #video

    nstagram users in South Korea has increased constantly.
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  • US Digital Advertising Market in 2015

    POSTED BY nasmedia / 03 May 2016 / Insights

    Tags: #US #digital #advertising #admarket #mobile #socialmedia

    According to ‪#‎IAB‬ and ‪#‎PwC‬, US digital advertising market in 2015 have increased 20% from 2014, through continuous growth of mobile and social media ads.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 3. Re-targeting Ads & Native Ads

    POSTED BY nasmedia / 27 Apr 2016 / Insights

    Tags: #Re-targeting #Nativead #NPR #Report

    This is the 3rd part of Nasmedia's report <2016>. A subject of the report is Re-targeting Ads & Native Ads in Korea.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 2. Video Ad

    POSTED BY nasmedia / 19 Apr 2016 / Insights

    Tags: #videoad #advertising #NPR #report #video

    This is the second part of Nasmedia's report <2016>. A subject of the report is video ad in Korea.
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  • Global SNS Chart

    POSTED BY nasmedia / 05 Apr 2016 / Insights

    Tags: #SNS #socialnetworks #facebook #instagram #wechat #QQ

    Social Media and Instant Messaging Apps have matured into platforms that connect various brands/services with the general public. Therefore their strategic utility has become hugely significant, inevitably intensifying the competition among themselves on
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  • Why pre-registration launch campaigns rule Korea and are headed west

    POSTED BY nasmedia / 17 Mar 2016 / Press Release

    Tags: #pre-registration #Korea #mobilegame #gamemarketing

    As competition heats up in the Korean mobile games market, pre-registration campaigns are fast becoming one of the most innovative and effective marketing methods.
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  • Nasmedia offers special promotion during GDC 2016!

    POSTED BY nasmedia / 16 Mar 2016 / Events

    Tags: #GDC #specialgift #adplatform #nasmedia

    When you conduct a campaign through Nasmedia’s mobile ad platform, you can get a substantial amount of Amazon gift card!
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