INSIGHT

THE BLOG

  • US Mobile Messenger Usage Trend

    POSTED BY nasmedia / 20 Jul 2016 / Insights

    Tags: #globaltrend #nasmedia #mobilemessenger #snapchat #facebook

    Facebook Messenger is predicted to reign supreme until 2020. Here is the infographic of US messenger usage trend.
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  • 2016 Digital Marketing Trend from the Global Marketer's view

    POSTED BY nasmedia / 24 May 2016 / Insights

    Tags: #digitalmarketing #marketer #marketing #trend

    This material is a summarized and reworked material based on ‘Quarterly Digital Intelligence Briefing: 2016 Digital Trends’ by Econsultancy.
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  • Usage of Instagram in Korea

    POSTED BY nasmedia / 10 May 2016 / Insights

    Tags: #Instagram #Korea #video

    nstagram users in South Korea has increased constantly.
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  • US Digital Advertising Market in 2015

    POSTED BY nasmedia / 03 May 2016 / Insights

    Tags: #US #digital #advertising #admarket #mobile #socialmedia

    According to ‪#‎IAB‬ and ‪#‎PwC‬, US digital advertising market in 2015 have increased 20% from 2014, through continuous growth of mobile and social media ads.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 3. Re-targeting Ads & Native Ads

    POSTED BY nasmedia / 27 Apr 2016 / Insights

    Tags: #Re-targeting #Nativead #NPR #Report

    This is the 3rd part of Nasmedia's report <2016>. A subject of the report is Re-targeting Ads & Native Ads in Korea.
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  • 2016 NPR (Netizen Profile Report) Summary Report - Part 2. Video Ad

    POSTED BY nasmedia / 19 Apr 2016 / Insights

    Tags: #videoad #advertising #NPR #report #video

    This is the second part of Nasmedia's report <2016>. A subject of the report is video ad in Korea.
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  • Global SNS Chart

    POSTED BY nasmedia / 05 Apr 2016 / Insights

    Tags: #SNS #socialnetworks #facebook #instagram #wechat #QQ

    Social Media and Instant Messaging Apps have matured into platforms that connect various brands/services with the general public. Therefore their strategic utility has become hugely significant, inevitably intensifying the competition among themselves on
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  • Why pre-registration launch campaigns rule Korea and are headed west

    POSTED BY nasmedia / 17 Mar 2016 / Press Release

    Tags: #pre-registration #Korea #mobilegame #gamemarketing

    As competition heats up in the Korean mobile games market, pre-registration campaigns are fast becoming one of the most innovative and effective marketing methods.
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  • Nasmedia offers special promotion during GDC 2016!

    POSTED BY nasmedia / 16 Mar 2016 / Events

    Tags: #GDC #specialgift #adplatform #nasmedia

    When you conduct a campaign through Nasmedia’s mobile ad platform, you can get a substantial amount of Amazon gift card!
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  • Pre-registration: Mobile Game Marketing Trend to boost up UA even before Launch

    POSTED BY nasmedia / 15 Mar 2016 / Insights

    Tags: #pre-registration #Korea #mobilegame #gamemarketing

    Following the trend in Japan, pre-registration has caught on rapidly as an essential tool for mobile games marketing in Korea from 2014. It has grown so much that there are currently more than 20 unique pre-registration service providers. There are 3 reas
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